Título | The AI.D |
Brief | In Italy, 87% of the children who are victims of cyberbullying don’t talk about it with adults. Children are afraid to ask for help, but they are confident in expressing their emotions through technology. “The AI.D” is the first project that uses artificial intelligence to transform what children can’t say into images that tell the harshness of the words, in order to spread awareness and give a tangible message: cyberbullying hurts too. To collect children’s cyberbullying stories, we launched the first Italian Telegram channel dedicated to victims of cyberbullying. The stories collected became artworks displayed in an exhibition touring Italy. During the first date of the exhibition, in Rome, there have been more than 2000 visitors in only 4 days. We involved more than 50 schools; 56 million people reached; more than 65k social interactions. And, most importantly, thanks to the Telegram channel @aclinobulli, we are helping 50 kids per day. |
Agencia | DDB Group Italy |
Campaña | The AI.D |
Anunciante | ACLI Roma |
Marca | ACLI Roma |
Fecha de primera difusión/publicación | Sólo para suscriptores |
Sector Empresarial | Sólo para suscriptores |
Sinopsis | Sólo para suscriptores |
Medio | Case Study |
Responsable de la creación | L..a Co.....ni Sólo para suscriptores |
Director ejecutivo de creación | GA....LE C...i Sólo para suscriptores |
Director creativo | D...el C...ò Sólo para suscriptores |
Responsable de conceptos / redactor | Gi....ni Co....lo Sólo para suscriptores |
Director artístico | A....ta Ch.....lli Sólo para suscriptores |
Postproducción | L..a M...no Sólo para suscriptores |
Motion Graphic Designer | Ga....le .o R...o Sólo para suscriptores |
Colorista | L..a P...a Sólo para suscriptores |
Colorista | C...e .1 Sólo para suscriptores |
Responsable de conceptos / redactor | A...ea De....sa Sólo para suscriptores |
Responsable de cuentas de agencia | Ma.....ita C...ni Sólo para suscriptores |
Director creativo | D...de C...pa Sólo para suscriptores |
Director creativo | L....no Ma.....ti Sólo para suscriptores |
Director artístico | Ta....di C..o Sólo para suscriptores |
Responsable de conceptos / redactor | Gi....ni G....in Sólo para suscriptores |
Montador | D....le E....ni Sólo para suscriptores |