ING Bank - "Like a Surgeon"

McCann Prague

McCann Prague Praha, República Checa

7628

Marca: ING Bank
País: República Checa

Anunciante: ING Bank

Título	Like a Surgeon
Agencia	McCann Prague
Campaña	Like a Surgeon
Anunciante	ING Bank
Marca	ING Bank
Fecha de primera difusión/publicación	2018 / 8
Sector Empresarial	Banca, finanzas, legislación y seguros
Sinopsis	ING doesn’t like to be just a bank. They believe in the next generation of banking. A bank that doesn’t look or feel like a bank. One that believes in life. In a life well spent, not a life full of spending. One that empowers you to transform your work – your blood and sweat - into the means to achieve the things that you want effortlessly and pain free
Filosofía	Through this campaign we visualize the everyday lives, desires and needs of people for a life well spent. We don’t show a world where everything’s perfect, because that’s just not how life is. Life is full of small, imperfect moments – and more often than not they’re the times we reflect on fondly, and that drive us to strive for a better quality of life.
Medio	Televisión
Duración	20 seconds
Producer	Filip Sirový
Responsable de la creación	Razvan Capanescu
Director	Robert Nylund
Producer	Christian Zethner
PR Officer	Alice Reindlová
Director artístico	Jiří Horut
Director del grupo de creación	Jiří Horut
Director artístico	Hayley Smith
Responsable de conceptos / redactor	Aidan Whitley
Responsable de conceptos / redactor	Aleš Brichta
Director de cuentas	Jaroslav Malina
Director de cuentas	Hana Prokopová
Responsable de cuentas de agencia	Eliška Menclová
Post-production	RUR
Director de fotografía	Martin Matiášek
Montador	Lenka Hojková
Head of Media Production	Jitka Baldwin
Productor delegado	Petr Slavik
Productora	Armada Films
Audio Post-production	Soundsquare