Samsung - "Samsung Doorways"

BBH

BBH London, Reino Unido

7101

Título	Samsung Doorways
Agencia	BBH
Campaña	Doorways
Anunciante	Samsung
Marca	Samsung
Fecha de primera difusión/publicación	2018 / 8
Sector Empresarial	Electrónica doméstica y audiovisual
Filosofía	Consumers use a Samsung device to enter a special Doorways display area. The Family Guy game is then overlaid on the location using AR. By mapping the physical space to the virtual Family Guy house, players can walk and look around as they would in real life. Their phones acts as a lens into the interior of the Griffin’s house containing Samsung’s Intelligent Home devices. The player will then receive a series of tasks in a story narrative featuring Family Guy’s main character Peter Griffin. These tasks show how connected devices can work together to make life easier and better.
Medio	Eventos
Responsable de la creación	Ian Heartfield
Chief Marketing Officer (CMO)	Adam Arnold
Director creativo	Ross Mawdsley
Diseño/ concepción multimedia	Niek Van Wingerden
UX Designer	Amy Andrews
Strategy Director	Lilli English
Managing Partner	Carly Avener
Managing Partner	Joanne Liu
Head of Entertainment	William Swann
Business Leader	Claudia Wallace
Director de cuentas	Natalie Barry
Ejecutivo de cuentas	Kate Sotheran
Productor	Susan Liu
Productor	Melissa Thompson
Assistant Producer	Shail Mehta
Digital Production Company	Media.Monks