| Título | Unbreakable Rainbow |
| Agencia | 180heartbeats + JvM |
| Campaña | Unbreakable Rainbow |
| Anunciante | Unilever, Love Does Not Exclude Association, Volunteers of Equality Foundation |
| Marca | Ben & Jerry's |
| Fecha de primera difusión/publicación | 2018 / 6 |
| Sector Empresarial | Derechos Humanos |
| Sinopsis | In 2012 a giant rainbow sculpture appeared in Saviour Square in Warsaw. It triggered hate among opponents of LGBT rights despite its joyful purpose. Set on fire and rebuilt seven times it raised nationwide controversies until it was removed permanently in 2015, only to become a tragic reminder of Poland’s homophobic issues. Since the story of the Rainbow still evokes strong emotions in Polish society and Poland now ranks as Europe’s second most homophobic country, Ben & Jerry’s and NGO partners decided to reinstall it. This time as a water-light hologram, making it an unbreakable symbol of love. |
| Medio | Ambient |
| Director ejecutivo de creación | Mikołaj Sadowski |
| Director creativo | Martin Winther |
| Director artístico | Pablo Dominguez Agregan |
| Responsable de conceptos / redactor | Mateusz Gaca |
| Diseñador | Marek Kaleta |
| Director de cuentas | Łukasz Deoniziak |
| Responsable de cuentas de agencia | Patrycja Rozwadowska |
| Account Management | Angelika Puczyńska |
| Managing Director | Marcin Gaworski |
| Managing Director | Magdalena Kozanowska |
| Strategy/Planning | Jacek Karolak |
| PR Director | Magdalena Łukasiuk |
| Fotógrafo | Michał Murawski |
| Digital Strategist | Adam Kręgielewski |
| Event producer | Łukasz Deoniziak |
| Community Manager | Michał Kaliściak |
| PR manager | Aleksandra Bażyńska |
Más creaciones
VER TODOThe Unbreakable Rainbow
- MARCA:
- Ben & Jerry's
- AGENCIA:
- 180heartbeats + JvM