Título | The Festival Bottle |
Agencia | McCann Worldgroup Romania |
Campaña | The Festival Bottle |
Anunciante | Coca-Cola Company |
Marca | 46664/Coca-Cola |
Fecha de primera difusión/publicación | 2017 / 5 |
Sector Empresarial | Bebidas gaseosas |
Filosofía | Coca-Cola wants to constantly connect with their key audience – teens. What other way to do it than on their own ground: music festivals. We took one of the most iconic and collectable festival items – the access wristband – and integrated it on our packaging. We had dozen of designs on millions of bottles. Detach the wristband from the Coca-Cola Festival Bottle label. Scan it with your phone to see if it’s a winner. Wear it to enter the biggest festivals in Romania. |
Medio | Packaging, marcas y diseño |
Duración | |
Más información | Https://Cokefest.Ro/ |
Director ejecutivo de creación | Catalin Dobre |
Director creativo | Jonay Sosa |
Director creativo | Simona Suman |
Director artístico | Lia Bira |
Director artístico | María Carrillo López |
Responsable de conceptos / redactor | Jonay Sosa |
Responsable de conceptos / redactor | Simona Suman |
Responsable de conceptos / redactor | Alexandru Vasile |
Diseñador | Vlad Hodor |
Account Management | Amalia Jakab |
Account Management | Madalina Patachia |
Account Management | Andreea Sofrone |
Account Management | Rocsana Marin |
Client Team Director | Corina Rijnita |
Client Team Director | Iuliana Nedelcu |
Client Team Director | Miruna Smeureanu |
Media Team | Dana Chitrusca |
Media Team | Oana Grigore |
Media Team | Sandina Crisiarcu |
Media Team | Victor Croitoru |
Media Team | Ramona Radu |
Media Team | Andreea Gavrilescu |
Media Team | Cristian Ene |
Media Team | Liliana Coman |
Media Team | Anca Popescu |
Strategist | Dimitris Tsoutsos |
PR Director | Lavinia Chican |
PR Director | Mihaela Dumitrascu |
PR Director | Maria Iordache |
PR Director | Simona Ionesti |
Productora | Family Film Budapest |
Realizador | MEETO |
Director de fotografía | Radu Voinea |
Música | Hahaha Production |
Productor de la agencia | Tiberiu Munteanu |
Productor de la agencia | Alex Popa |
Digital Creative Director | Ioana Enache |
Digital Creative Director | Corina Ionita |
Digital Creative Director | Alina Robu |