Dana Chitrusca
Director medios comunicación at McCann Worldgroup Romania
Bucharest, Rumania
Título#SAMEFEELING
Agencia
Campaña #SAMEFEELING
Anunciante Coca-Cola Company
Marca Coca-Cola
Fecha de primera difusión/publicación
Sector Empresarial Bebidas gaseosas
Sinopsis While Europe opens to same sex marriage, in October 2018, Romania held a referendum to change the constitution to legally ban it. One week before the Romanian referendum, we launched one post promoting universal love. Using the Coca-Cola iconic bottles we showcased three types of couples that were promoting sexual diversity alongside the copy “we see no difference” and the hashtag #samefeeling. The post was instantly followed by a wave of press reactions and was share massively triggering a chain of reactions from other brands that used their products in the same format to promote the message.
Medio Redes Sociales
Duración
Director ejecutivo de creación
Director creativo
Director creativo
Director artístico
Director artístico
Director artístico
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Account Management
Account Management
Account Management
Account Management
Director de publicidad
Director de publicidad
Director de publicidad
Director de publicidad
Director de publicidad
Director medios comunicación
Director medios comunicación
Director medios comunicación
Director medios comunicación
Director medios comunicación
Director medios comunicación
Senior Planner

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