| Título | #SAMEFEELING |
| Agencia | McCann Worldgroup Romania |
| Campaña | #SAMEFEELING |
| Anunciante | Coca-Cola Company |
| Marca | 46664/Coca-Cola |
| Fecha de primera difusión/publicación | 2019 |
| Sector Empresarial | Bebidas gaseosas |
| Sinopsis | While Europe opens to same sex marriage, in October 2018, Romania held a referendum to change the constitution to legally ban it. One week before the Romanian referendum, we launched one post promoting universal love. Using the Coca-Cola iconic bottles we showcased three types of couples that were promoting sexual diversity alongside the copy “we see no difference” and the hashtag #samefeeling. The post was instantly followed by a wave of press reactions and was share massively triggering a chain of reactions from other brands that used their products in the same format to promote the message. |
| Medio | Redes Sociales |
| Duración | |
| Director ejecutivo de creación | Catalin Dobre |
| Director creativo | Bogdan Costin |
| Director creativo | Simona Suman |
| Director artístico | Lia Bira |
| Director artístico | Mihai Constantinescu |
| Director artístico | Raluca Circo |
| Responsable de conceptos / redactor | Bogdan Costin |
| Responsable de conceptos / redactor | Andrei Mihailescu |
| Responsable de conceptos / redactor | Irina Popp |
| Responsable de conceptos / redactor | Paula Ionescu |
| Account Management | Amalia Jakab |
| Account Management | Madalina Patachia |
| Account Management | Andreea Sofrone |
| Account Management | Rocsana Marin |
| Director de publicidad | Miruna Smeureanu |
| Director de publicidad | Corina Rijnita |
| Director de publicidad | Iuliana Nedelcu |
| Director de publicidad | Andreea Cotet |
| Director de publicidad | Alexandra Caraulani |
| Director medios comunicación | Victor Croitoru |
| Director medios comunicación | Sandina Crisiarcu |
| Director medios comunicación | Dana Chitrusca |
| Director medios comunicación | Oana Grigore |
| Director medios comunicación | Andreea Gavrilescu |
| Director medios comunicación | Cristian Ene |
| Senior Planner | Andrei Florian |
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