Cristian Ene
Director medios comunicación at McCann Worldgroup Romania
Bucharest, Rumania
TítuloSocial Entertainment Channel
Agencia
Campaña Social Entertainment Channel
Anunciante KFC Corporation
Marca KFC
Fecha de primera difusión/publicación
Sector Empresarial Restaurantes y comida rápida
Sinopsis KFC SEC, an entertainment platform that is considered by the community a space where people come for entertainment while they immerse themselves into what the KFC Brand and products are all about. KFC, a brand that’s all about being real and honest, from its product to its brand philosophy, wanted to inspire realness using the language the target spoke. In order to connect with them, KFC reinvented the social media channels and transformed them into entertainment platforms that launch not products, but web series. Each launch is promote through a web series and all the promo materials resembled movie promotions.
Medio Redes Sociales
Duración
Agency
Productora
Productora
Director ejecutivo de creación
Director creativo
Director creativo
Director creativo
Director creativo
Director artístico
Director artístico
Director artístico
Account Management
Account Management
Account Management
Director de publicidad
Director de publicidad
Director de publicidad
Director de publicidad
Director de publicidad
Director medios comunicación
Director medios comunicación
Director medios comunicación
Senior Planner
Fotógrafo
Producción
Realizador
Director de fotografía
Productor de la agencia
Productor de la agencia
Productor de la agencia
Postproducción
Post-production Producer

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