Título | Love Fire 3 |
Agencia | Grabarz & Partner |
Campaña | Love Fire |
Anunciante | Burger King |
Marca | Burger King |
Fecha de primera difusión/publicación | 2018 / 3 |
Sector Empresarial | Restaurantes y comida rápida |
Sinopsis | Burger King is operating in a highly competitive market. This makes it all the more important to stand out from the crowd with bold ideas. Even when it comes to something like arecruitment campaign. Usually this kind of advertising is rather simple and monotonous. So we took a different approach: our campaign shows real press footage of football ultras with pyrotechnics, a fire festival, a fire-eater at a demonstration in brazil and a anti-globalist with a molotov cocktail. Motifs that appeal to young people who are potential employess of Burger King – and cleary communicate Burger King’s passion for flame grilling. |
Medio | Prensa y publicaciones |
Media Agency | Vizeum Deutschland |
Public Relations Agency | Emanate |
Responsable de la creación | Ralf Heuel |
Director del grupo de creación | Tobias Ahrens |
Director artístico | Kaloyan Yanev |
Director creativo | Matthias Preuß |
Director artístico | Jan Stempfle |
Text | Kai Reuter |
Director creativo | Jacob Eckstein |
Responsable de cuentas de agencia | Tim Mangels |
Comprador de arte | Lara Kortbrae |
Comprador de arte | Garnet Mathiessen |
Productor | Christoph Sträßer |
Litho | Anne Swierczynski |
Litho | Marc Janocha |
Postproducción | Melanie Marschefski |
Chief Marketing Officer (CMO) | Fernando Machado |
Head of Marketing | Hedwig Hartmann |
Head of Marketing Communications | Benedikt Lemsky |
Communications Director | Friderike Carolin Weiss |
Media Agency | Vizeum Deutschland |
Media Team | Christoph Pagels |
Media Team | Rebecca Weldert |
PR Agency | Emanate |
PR | Gina Elsholz |
PR | Stefan Rybkowski |
PR | Julia Wirfler |
PR | Sofiya Reif-Shtipelman |