Marie  Robertson
Productor delegado at Cossette
Toronto, Canadá
TítuloBig Mac x Bacon Collaboration
Campaña Big Mac x Bacon Collaboration
Anunciante McDonald's
Marca McDonald's
PostedMay 2018
Sector Empresarial Grandes almacenes, supermercados
Sinopsis We positioned the Big Mac x Bacon as the hottest collaboration of the year, rivaling the likes of Adidas and Kanye. Teaser ads intrigued consumers, leading up to the reveal of the Big Mac x Bacon through a mass campaign all designed to emulate the fashion and music collaborations our youthful target reveres. And only one of the most culturally-ingrained brands in the world could credibly play off the collabs its target takes so seriously.
Medio Case Study
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