| Título | Big Mac x Bacon Collaboration |
| Agencia | Cossette |
| Campaña | Big Mac x Bacon Collaboration |
| Anunciante | McDonald's |
| Marca | McDonald's |
| Posted | May 2018 |
| Sector Empresarial | Grandes almacenes, supermercados |
| Sinopsis | We positioned the Big Mac x Bacon as the hottest collaboration of the year, rivaling the likes of Adidas and Kanye. Teaser ads intrigued consumers, leading up to the reveal of the Big Mac x Bacon through a mass campaign all designed to emulate the fashion and music collaborations our youthful target reveres. And only one of the most culturally-ingrained brands in the world could credibly play off the collabs its target takes so seriously. |
| Medio | Case Study |
| Duración | |
| Colorization | Alter Ego |
| Editorial Offline | Married to Giants |
| Global Chief Creative Officer | Carlos Moreno |
| Global Chief Creative Officer | Peter Ignazi |
| Director del grupo de creación | Simon Clancy |
| Director creativo | Ed Morris |
| Director creativo | Troy McGuinness |
| Director creativo | Patrick Michaud |
| Director artístico | Spencer Dingle |
| Responsable de conceptos / redactor | Jordan Hamer |
| Responsable de conceptos / redactor | Ben Duquette |
| Diseñador | Oleg Portnoy |
| Productor de la agencia | Barb Gibson |
| Productor de la agencia | Marie-Pier Poulin |
| Ejecutivo de cuentas | Yvonne Li |
| Ejecutivo de cuentas | Michaela Crompton |
| Jefe de cuentas | Asmait Hailu |
| Director de cuentas | Lindsay Mertiri |
| Group Account Director | Serene Gaspar |
| SVP, Management Director | Kathy McGuire |
| Director of Content Strategy | Youri Hollier |
| VP, Strategy | Scott McKay |
| Product Management | Chloe Drolet |
| Studio Director | Raquel Mullen |
| Retocador | Trevor Gauthier |
| Artista de producción | Graham Washer |
| Senior Digital Project Manager | Jeff Maynard |
| Productora | Frank Content |
| Realizador | Craig Brownrigg |
| Productor delegado | Marie Robertson |
| Productor ejecutivo | Danielle Kappy |
| Director de fotografía | Stuart Campbell |
| Food Stylist | Carol Brown |
| Food Stylist | Noah Witenoff |
| Colorista | Wade Odlum |
| Color Assist | Kevin Wu |
| Productor ejecutivo | Cheyenne Bloomfield |
| Motion Graphics | Ian Flaig |
| Motion Graphics | Rob Fisher |
| VFX Artist | Steven McGregor |
| VFX Artist | Andres Kirejew |
| VFX Assistant | Sebastian Boros |
| Casting Director | Steven Mann |
| Montador | Raj Ramnauth |
| Audio Post Production | Berkeley |
| Ingeniero de sonido | Jared Kuemper |
| Photography Studio | Fuze Reps |
| Fotógrafo | Carlyle Routh |
| Media Agency | OMD Toronto |
| PR Agency | Weber Shandwick - Toronto |
| Chief Marketing Officer & SVP | Antoinette Benoit |
| Marketing Officer | Hope Bagozzi |
| Senior Marketing Manager | Jean-Guillaume Bertola |
| National Marketing Manager | Rebecca Smart |
| Sr. Manager Media, CRM & Partnerships | Solange Bernard |
| Digital Officer | Lara Skripitsky |
| Digital Social Media Manger | Rashel Hariri |
| Regional Marketing Supervisor | Mélissa Hains |
| National External Communications Manager | Adam Grachnik |