Benedict Pringle

Politicaladvertising.co.uk is a website for those who have an unhealthy fascination with the grubbiest part of the dirtiest business.

It provides analysis on all aspects of political marketing and comments on political advertising from around the globe.

It is politically neutral and focuses purely on the strategies, appeal and effectiveness of campaigns. See less

I ran AMV's new business operation. I was responsible for early stage relationships with clients, writing and producing the responses to all requests for information, managing relationships with intermediaries and running agency new business processes.

I was responsible for the Mercedes-Benz passenger car and Smart car account. We were the client’s agency of record for all ATL, social and digital communications, both B2C and B2B.

I was also responsible for the global Dewar’s whisky account, which was part of the agency’s Bacardi business.

I had day-to-day responsibility for all ATL and digital communications, both B2C and B2B, for the Mercedes-Benz passenger car and Smart car account.

I was also the main contact for the agency's new business operation. I was responsible for writing and producing the responses to all requests for information, managing relationships with intermediaries and running agency new business processes.

As an Account Director I also worked on The Economist, Adidas, Foot Locker, Frontline and National Housing Federation accounts.

The Marketing Academy identifies, nurtures and develops the marketing talent of today and develops them into the leaders of tomorrow through an intensive 1 year scholarship programme provided by high-profile mentors, coaches and business leaders, coupled with intensive learning programmes.

I was the account manager and social media community manager for the integrated Doritos account. I managed the production of Doritos Dip Desperado, the 3rd most creatively awarded campaign in the world, 2012 (Gunn Report).

I was also the account manager on the BlackBerry Global account and managed a network of agencies across the EMEA region.

I worked on the PepsiCo snacks account, which was at that time the agency's biggest integrated account.

I managed website builds and online display productions for various brands within the portfolio including Walkers Sensations and Doritos.