Cc Clark

Cc Clark

EVP comms at FCB
Reino Unido

Sumario

PR and Marketing professional with 15 years experience across digital and print: entertainment and lifestyle
From audience insight to strategy and analytics - standout global digital campaigns with measurably successful results
Extensive media expertise and talent handling skills
Innovative and analytical with skills including: audience research, content and communications
strategy, buzz monitoring and business development
Award winning campaigns and international public speaking
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Clark joins the company from the creative tech agency +rehabstudio, where she managed all marketing and publicity across the company’s AI messaging and voice skill responses, including pioneering work for Google, Pernod Ricard and HBO.

Clark began her career in entertainment, building award-winning campaigns for Led Zeppelin and Biffy Clyro at Way To Blue before setting up the digital communications division of Think Jam in 2006. In the latter role, she directed a team of 22, as well as creating digital and social campaigns for films, including The Hunger Games and Harry Potter, as well as global content strategy for The Weinstein Company.

In 2015, Clark moved to British Broadcaster Channel 4 to head up the Comedy and Entertainment publicity team, responsible for overseeing both corporate and consumer communication strategies, including for Catastrophe, Black Mirror and Stand Up to Cancer

Positions

EVP Communications EMEA: PR, Partnerships, Social and Influencer
London, Reino Unido
June 2017 - Presente (7 años 6 meses)
EVP Communications EMEA: PR, Partnerships, Social and Influencer (Jun 2019 – Present)
European Director Of Communications and PR (Jun 2017 – Present)
Head Of Marketing & PR
+rehabstudio
Reino Unido
March 2016 - June 2017 (1 año 3 meses)
+rehabstudio is a creative technology company with offices in London, New York, Belfast and San Francisco. Our services include digital strategy, product design, brand positioning, acquisition marketing and everything in between for original and engaging digital experiences.For over ten years we’ve been activating brand stories and creating incredible customer experiences that live on the internet, mobile and the physical world.At the core of +rehabstudio lies the concept of ‘making it better’ - improving things for ourselves, our clients (including Google, Disney, Pernod Ricard, HBO and Red Bull) and the world.
Group Publicity Manager, Comedy & Entertainment
Channel 4
Reino Unido
March 2014 - March 2016 (2 años)
Overseeing all communications for comedy and entertainment at Channel 4. Projects include Stand Up To Cancer (the UK’s most successful commercial TV fundraiser), Catastrophe and The Alternative Election.• Leading a team to create innovative consumer publicity campaigns (including print, online, social) for shows including Catastrophe, Stand Up To Cancer (SU2C), Toast Of London and Black Mirror• Line managing an in-house team, PR agencies and freelance publicists• Point person for the social strategy team looking at best practice for the channel’s platforms • Lead for the department’s internal evaluation system• Talent and stakeholder management• Cross-departmental planning with teams including video, online, social and marketing for cohesive and attention-grabbing asset creation and coverage• Delivering corporate PR strategy for comedy and entertainment - foreseeing issues and crisis management• Advising and briefing senior executives on strategy and media handling
Head Of Communications
Think Jam
Reino Unido
July 2008 - March 2014 (5 años 8 meses)
Think Jam is an award winning digital marketing agency based in London, servicing UK and International entertainment clients. I was directly responsible for a team of 21 in the UK including the digital PR and promotions, social media and analytics teams. Key projects include: Award winning campaigns for Harry Potter, Bridget Jones and Stephen King; International campaigns for Kick Ass, Despicable Me and Fast And Furious 6; Strategy, launch and channel management for major franchises including Twilight and The Hunger Games and FMCG campaigns for Estée Lauder.
Pan-European Account Manager
Madrid, España
April 2007 - June 2008 (1 año 2 meses)
Way to Blue is a digital PR agency that operates across nine territories. My role involved winning, managing and delivering online PR campaigns for some of the top distributors and record labels including Sony Pictures, Paramount Pictures, Warner Bros Records, Activision, and THQ Games.
Founder
Shark-Media
April 2006 - April 2007 (1 año)
Boutique PR, online and event management agency, representing artists and brands for companies including Saatchi & Saatchi and Emap.
Publicist
Arrested PR
June 2004 - April 2006 (1 año 10 meses)
Marketing Co-Ordinator
Praha 3, República Checa
2001 - 2004 (3 años)
Alternative promotions
Sony Music
1998 - 2000 (2 años)

Formación

Bachelor of Arts (B.A.)

1998 - 2001 (3 años)
BA hons English

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