Título | Sarah. The Game Changer |
Agencia | J. Walter Thompson Riyadh |
Campaña | Sarah. The Game Changer |
Anunciante | Saudi Telecom Company |
Marca | Saudi Telecom Company |
Fecha de primera difusión/publicación | 2018 |
Sector Empresarial | Servicios de telecomunicaciones |
Filosofía | When it comes to Internet speed in Saudi Arabia, the Saudi Telecom is King. Having dominated the category for a long time, the telco wanted to cement its dominance by growing its customer base. In a landmark year for women in the Kingdom which saw a rise of new freedoms, there’s also been a rise of female gamers who’ve been silently entering this male-oriented industry. In this film, we feature Sarah, a young female driver who never lost a drag-race. The film was banned on 15 December 2018. Seeing a Saudi female driving was unusual a year ago – so imagine seeing a film of a Saudi female drifting on the road. Local authorities felt that the film went overboard in its content. So after several discussions with them, we finally reached an agreement. The solution to cut down on the scenes were our lead driver was distracted– and we ended our film with a message specifying that speed should be extreme only online. This was released on 1 January 2019. |
Medio | Televisión |
Duración | |
Chief Creative Operations Officer | Chafic Haddad |
Director ejecutivo de creación | Rayyan Aoun |
Creative Director | Amr Wagih Mergawi |
Responsable de conceptos / redactor | Noor Wafa |
Director artístico | Max Dipasupil |
Responsable de conceptos / redactor | Yazeed Alharthi |
Head of TV Production KSA | Joe Aboudaher |
Head of Strategic Planning KSA | Dana Alkutoubi |
Planner | Rabie Hassoun |
Associate Business Director | Jad Haddad |
Account Director | Ziad Rayes |
GM Marketing & Communications | Ahmed Alsahhaf |
Traditional Media Director | Faisal Alsaad |
Production House | All Over |
Productor ejecutivo | George Ghaya |
Director | Ahmed Hussein |
Post-Prodcution | Lizard |