William Bonaddio
Social Media Manager in Chief at Leo Burnett London
London, Reino Unido
TítuloNail Polish Finger
Agencia
Campaña Peely Peely
Anunciante McDonald's
Marca McDonald's Monopoly
Fecha de primera difusión/publicación
Sector Empresarial Restaurantes y comida rápida
Sinopsis The campaign follows the story of Jon, and the day he realises just how out of the loop he is with this new social phenomenon. Jon goes about his day permanently baffled as all around him people are wiggling their forefingers saying “Peely Peely?”. His work colleagues are doing it, a couple on his morning commute are doing it and even his friends are doing it to each other. What’s going on? As the film continues, it is clear everyone knows the Monopoly game is back at McDonald’s and that a simple peel of the sticker can win you prizes. The prizes on offer are brought to life with a 3D animation sequence developed by The Marketing Store who have created this visual identity used across all touchpoints of the campaign.
Filosofía With a shared ambition to make the Monopoly game more famous than ever – Leo Burnett London developed a campaign to compel more and more people to get ‘peeling’ by reminding fans to play again this year, and giving people who don’t often play a reason to get involved. Tapping into the innate truth that people don’t want to miss out on what their friends are doing, the integrated campaign touches upon on the social isolation experienced by people who miss out on what friends, colleagues and family are all aware of when using the universal ‘Peely Peely’ code. The campaign follows the story of Jon, and the day he realises just how out of the loop he is with this new social phenomenon. Jon goes about his day permanently baffled as all around him people are wiggling their forefingers saying “Peely Peely?”. His work colleagues are doing it, a couple on his morning commute are doing it and even his friends are doing it to each other. What’s going on? As the film continues, it is clear everyone knows the Monopoly game is back at McDonald’s and that a simple peel of the sticker can win you prizes. The prizes on offer are brought to life with a 3D animation sequence developed by The Marketing Store who have created this visual identity used across all touchpoints of the campaign. Prior to launch, McDonald’s capitalised on the online excitement around the game’s return by flooding their social channels with Peely Peely GIFs and social stickers with the GIFs already clocking over 1.3 million views. This was amplified by influencer activation from RED consultancy from 14th March as the nation gets Peely Peely.
Medio Otras animaciones
Duración
Postproducción
Audio Post Production
Productora
Account Management
Miembro del equipo creativo
Senior Creative
Business Director
Director de cuentas
Senior Account Manager
Responsable de cuentas de agencia
Ejecutivo de cuentas
Ejecutivo de cuentas
Agency TV Producer
Responsable de la creación
Director creativo
Director creativo
Director de proyectos
Director Digital
Senior Digital Planner
Senior Social Media Manager
Director, Producer
Marketing Director Brand & Experience
Marketing Manager
Senior Brand Manager
ASSISTANT BRAND MANAGER
Social Media Editor in Chief
Head of Campaigns and Communities
Strategy Director
Planificador estratégico
Executive Business Director
Client Leadership Associate Director
Client Leadership & Business Intelligence Manager
Connections Planning Associate Director
Connections Planning Associate Director
Activation Associate Director
Activation Manager
Activation Manager
Director de cuentas
Responsable de cuentas de agencia
Connections Planning Manager
Activation Associate Director
Activation Manager
Activation Manager
Media Agency
Media Agency
Agency
Director creativo
Senior Designer
Senior Designer
Creative Head, Motion
Motion Graphics Art Director
Junior Art Director
Responsable de conceptos / redactor
Diseño digital
Group Account Director
Director de cuentas
Senior Account Manager
SeniorAccount Manager
Senior Account Manager
Responsable de cuentas de agencia
Responsable de cuentas de agencia
Responsable de cuentas de agencia
Ejecutivo de cuentas
Head of Games Operations
Games Operations
Senior Partnerships Manager
Senior Culture Strategist
Social Media Strategist
Director de proyectos
Digital Project Manager
Digital Project Director
Technical Delivery Manager
Creative Technology Director
Digital Marketing Agency
DIRECTOR DE SERVICIO AL CLIENTE
Senior Account Manager
Senior Account Manager
Planning Director
Digital Experience Director
Head of Data
Planner
Senior Copywriter
Lead Designer
Digital Operations Manager
Development Lead
PR Agency
Senior Consultant
Associate Director
Responsable de cuentas de agencia
Associate Director
PR Account Executive
Realizador
Audio Post Production

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