William Bonaddio
Social Media Manager in Chief at Leo Burnett London
London, Reino Unido
TítuloKeeping Families Together
Agencia
Campaña Keeping Families Together
Anunciante McDonald's
Marca Ronald McDonald House Charities
Fecha de primera difusión/publicación
Sector Empresarial Restaurantes y comida rápida
Filosofía Ronald McDonald House Charities UK has provided free ‘home away from home’ accommodation to families with children undergoing hospital treatment. The Houses allow families to be by their child’s bedside in a matter of moments, while maintaining a degree of normal life and reducing emotional and financial strain. With 11 Houses across the UK in locations close to specialist children’s hospitals, the charity has helped 50,000 families since it launched in 1989. Traditionally McDonald’s customers have donated to the independent charity at collection points in restaurants, and a donation function recently added to digital ordering screens. “Keeping Families Together” sheds light on the charity’s work and the stories of some of the families helped by the Houses. It also thanks McDonald’s customers for their contributions over the past 30 years. Using first-hand accounts from parents helped by the charity, “Keeping Families Together” highlights the role the Houses play in keeping families close together during some of the most frightening experiences a child and their parents can face.
Medio Televisión
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Senior Social Media Manager
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