| Título | Bank+Mice. Story about kindness |
| Agencia | RA Kombinat |
| Campaña | Bank+Mice. Story about kindness |
| Anunciante | ForteBank |
| Marca | ForteBank |
| Fecha de primera difusión/publicación | 2018 |
| Sector Empresarial | Servicios bancarios, inversiones, corredores de bolsa |
| Filosofía | Case: Astana is one of the coldest capitals in the world. Winter in 2018 was even colder due to frequent snowstorms. Two mice fleeing from the frost were found in an ForteBank ATM during collection after one of those snowstorms. Problem: Amateur video, which shows the logo of the bank got into the Internet and media. Appeared the risk that Forte ATMs would become unreliable. Solution: To transform reaction to the newsbreak into something positive for the bank. We decided to make a story about kindness: we found these mice, bought a cage and housed them in ForteBank. Built a house for the mice, bought food, washed, looked after - and posted it all on bank profile pages on social networks. |
| Medio | Interactivo |
| Duración | |
| Marketing Director | Anton Kim |
| Marketing Direction Expert | Nurzhan Makhmudov |
| Creative Director | Nikita Yermolayev |
| Responsable de conceptos / redactor | Yuliya Romanova |
| SMM Manager | Roman Arkhipov |
| Producer | Yelena Dmitriyeva |
Más creaciones
VER TODOAgreement with Mother Film Case (RU)
- MARCA:
- ForteBank
- AGENCIA:
- RA Kombinat