Elizabeth Bernstein
Head of Business Development at McCann London
London, Reino Unido
TítuloToxic Toby
BriefAir pollution leads to 9400 premature deaths every year in London. BreezoMeter, a company that monitors air quality, wanted to use its hyper-local, real-time data to shine a light on this deadly problem and raise awareness of its brand. So the agency re-purposed the typical roadside memorial of a teddy bear to bring the issue to life. Powered by live air quality data, Toby coughed when pollution was high. The higher the pollution level, the more he coughed. Every cough generated a tweet sent directly to a local member of parliament.
Agencia
Campaña Toxic Toby
Anunciante Breezometer
Marca Breezometer
PostedSeptiembre 2018
Sector Empresarial Electrónica doméstica y audiovisual
Sinopsis McCann London has teamed up with BreezoMeter’s air quality data experts to raise awareness around London’s “silent killer” – it’s toxic air - by placing a roadside memorial in the capital’s pollution blackspots to highlight the startling 9,400 premature deaths associated with this public health issue.
Medio Case Study
Duración
Miembro del equipo creativo
Miembro del equipo creativo
President & Chief Creative Officer
Director ejecutivo de creación
President & Chief Creative Officer
Director ejecutivo de creación
Responsable de conceptos / redactor
Director artístico
Head of Business Development
Senior Account Manager
Comms Strategy Partner
Communications Director
Chief Production Officer
Productor ejecutivo
Productor de la agencia
Business Affairs
Music Supervision
Realizador
Montador
Montador
Sound Engineer
Planning Team
Director de proyectos
Business Director
Senior Interface Developer

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