Elizabeth Bernstein
Head of Business Development at McCann London
London, Reino Unido
TítuloLoFi Beats Suicide
Campaña Lo-Fi beats suicide
Anunciante College Music
Marca College Music
Fecha de primera difusión/publicación
Sector Empresarial Sitios de diversión y recreo
Sinopsis Amidst a growing student mental health and suicide crisis, Vice UK was determined to help.   The ‘Lofi beats suicide’ campaign hijacked a live YouTube channel, where thousands of students gather to listen to Lofi music and watch a looping animation of a studying girl. A place where they frequently express feeling stressed, depressed and alone. The idea was simple: disrupt the continuous loop, with a bold and relatable 2-minute message – designed to grab attention, get students talking and provide help.    For the first time in 809 days, Study Girl stopped studying and considered taking her own life. But chose to live. This short sequence was followed by a call-to-action, crafted with support from the Samaritans.   By taking an innovative, relatable approach, we landed a powerful message, seen by millions which helped thousands.
Medio Interactivo
Director ejecutivo de creación
Director ejecutivo de creación
Responsable de la creación
Responsable de la creación
Senior Account Manager
Communications Director
Head of Business Affairs
Senior Project Manager
Director de cuentas
Senior Planner
Miembro del equipo creativo
Miembro del equipo creativo
Sound Company / Music Company
Sound Engineer
Sound Engineer

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