Elizabeth Bernstein
Head of Business Development at McCann London
London, Reino Unido
TítuloThe (un)Clean Air Act
Agencia
Campaña The (un)Clean Air Act
Anunciante British Lung Foundation
Marca British Lung Foundation
Fecha de primera difusión/publicación
Sector Empresarial Instituciones/Organizaciones no gubernamentales
Filosofía
In the UK, air pollution has been declared a public health emergency. The British Lung Foundation wanted to highlight the issue and lobby government to improve air pollution regulations.

We tackled it the way Banksy would. We fought pollution with pollution. By printing the current air pollution law in a transparent glue and placing these posters on the streets of London, pollution particles in the air clung to it, making its text legible and clearly demonstrating how ineffective and outdated that law has become. In one hit, it showed passers-by and MPs why a new law is desperately needed.
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Chief Production Officer EMEA
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