Didem Demiralp
Director medios comunicación at Havas Istanbul
Istanbul, Turquía
TítuloTurkey's Water
Agencia
Campaña Turkey's Water
Anunciante Reckitt Benckiser
Marca Reckitt Benckiser
Fecha de primera difusión/publicación
Sector Empresarial Productos de limpieza, jabones, detergentes
Sinopsis Turkey is only 11 years away from a water crisis. However, every year we waste water equal to the size of a lake on pre-rinsing. To change this, we started a campaign. First, we hacked our biggest economic forum with glasses which shows how much water remained in drying lakes. Then with National Geographic we made Turkey's first ever docudrama. We showed the near future of Istanbul. After that, we launched the ad campaign, showed the existing droughts. With this, viewers were directed to 'yarininsuyu.com' and discovered their water footprint. And now, we’re rewarding consumers for shrinking their water bills.
Medio Relaciones públicas
Duración
Más información
Productora
Productora
Productora
Director ejecutivo de creación
Director creativo
Director artístico
Director artístico
Director artístico
Director artístico
Director artístico
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Director de cuentas
Director de cuentas
Director de cuentas
Director de cuentas
Director medios comunicación
Director medios comunicación
Strategist
Fotógrafo
Realizador
Director de fotografía
Música
Productor de la agencia
Productor de la agencia
Postproducción
Client Services Team
Client Services Team
Client Services Team
Social Media Team
Social Media Team
Social Media Team
Productor digital
Media Team
Media Team
Media Team
Media Team
Media Team
Media Team

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