Didem Demiralp
Director medios comunicación at Havas Istanbul
Istanbul, Turquía
TítuloFinish 'Kadın' Integration (Film Case)
Agencia
Campaña Finish 'Kadın' Integration
Anunciante Reckitt Benckiser
Marca Finish
Fecha de primera difusión/publicación
Sector Empresarial Productos de limpieza, jabones, detergentes
Filosofía Instead of creating an ad we used a product integration to a popular TV series and built the script around our purpose. We used a character “Bahar”, who hasn’t smiled since the first episode. Before the integration, influencers tweeted that Bahar needs a dishwasher. That tweet was broadcasted as a TV band without branding. We answered this tweet and announced that we had a surprise for her. Then a dishwasher was given as a gift to Bahar by her stepfather. Our ad became online just after that scene. In the ad, we see her smiling for the first time.
Medio Televisión
Duración
Productora
Productora
Productora
Director ejecutivo de creación
Director creativo
Director artístico
Director artístico
Director artístico
Responsable de conceptos / redactor
Director de cuentas
Director medios comunicación
Director medios comunicación
Strategist
Producción
Producción
Realizador
Director de fotografía
Música
Productor de la agencia
Postproducción
Account Management Team
Account Management Team
Media Team
Media Team
Media Team
Media Team
Media Team
Media Team
Media Team
Social Media Team
Social Media Team
Social Media Team
Social Media Team

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