Didem Demiralp
Director medios comunicación at Havas Istanbul
Istanbul, Turquía
TítuloFinish - 25 Litres Documentary
Agencia
Campaña Finish - 25 Litres Documentary
Anunciante Reckitt Benckiser
Marca Finish
Fecha de primera difusión/publicación
Sector Empresarial Productos de limpieza, jabones, detergentes
Sinopsis For a country surrounded by seas, it’s unimageable that the water resources are running out. However, if we keep wasting the way we do now, Turkey will be water poor in 11 years. To make everyone aware of this problem, we shot Turkey's first docudrama with National Geographic: 25 liters. It portrayed a celebrity activist investigating and doing an experiment: Survive the day on 25 liters. His experiment was interlaced with a story from future when Istanbul faces day-zero. After the documentary, we ran our ad campaign and ask people not to pre-rinse and save 57 liters in every cycle.
Medio Branded Content
Duración
Productora
Productora
Productora
Productora
PR Agency
Productora
Director ejecutivo de creación
Director creativo
Director artístico
Director artístico
Director artístico
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Director de cuentas
Director de cuentas
Director de cuentas
Director medios comunicación
Director medios comunicación
Strategist
PR Director
Producción
Realizador
Director de fotografía
Screenwriter
Productor de la agencia
Productor de la agencia
Social Media Team
Social Media Team
Social Media Team

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