Título | Child welder |
Agencia | Ogilvy India |
Campaña | Working child |
Anunciante | CRY |
Marca | CRY |
Posted | Junio 2019 |
Sector Empresarial | Derechos Humanos |
Sinopsis | In India, about 33 million children between the ages of 5 and 18 years are subject to child labour. Through the visual, we metaphorically show how children shut themselves in, when they are put to labour and not into schools. We show this via 3 visuals - that of a child mason finishing up her brick box, a child carpenter finishing up his wooden box and a child welder finishing up his metal box. Child labour ends childhood. |
Medio | Prensa y publicaciones |
Advertising Agency | Ogilvy India |
Director creativo | Srreram Athray |
Director creativo | Elizabeth Dias |
Fotógrafo | shreyas surve surve |
Responsable de la creación | Kainaz Karmarkar |
Responsable de la creación | Harshad Rajadhyaksha |
Responsable de la creación | Sukesh Nayak |
Responsable de conceptos / redactor | Srreram Athray |
Responsable de conceptos / redactor | Siddharth Kumar |
Director artístico | Elizabeth Dias |
Director artístico | Kunal Khade |