Stefano Arbitrio

Stefano Arbitrio (Arbitrio)

Advertising Production Advisor & Cost Manager - ATL/TTL/Digital & Social Media expert at VA Consulting
Milano, Italia


VA Consulting - The leading Advertising Production Advisory & Cost Management who's supporting companies since 25+ years. Production experts in 35 countries maximising brand's marketing & communication resources delivering governance and improving the efficiency for their spend. VAC is composed of global production consultants working in the creative sector.

As marketing & procurement consultancy VA optimizes and mazimizes processes, procedures, RAM, creative partners and budgets in the marketing investments as project management, production & cost consultancy also with the help of the proprietary VA System-6 platform on all areas of advertising ATL/BTL/EVENT&PR/TTL/Digital&Social:

• Agency pitch & selection, Suppliers management, Project & costs management for brand naming, TVC Production, Post Production, Extra Costs, Talents, influencers, bloggers, Usage Rights, BTL, PoP, PoS, Events & PR, Digital & Social Campaigns, E-commerce, website, CRM, DEM, SEO experiential and all Ecosystem.

VA achieves this goal thanks to a deep experience in the field, intellectual capital & using national/international benchmarks based in the Enterprise System-6 Database as reference. VA Ensures to customers the right price and highest quality of each project carried out by its suppliers. VA relentlessly enrich investment to create the greatest ROI for advertisers & savings for procurement marketing professionals.

VA Consulting in partnership with:
• Movie Auditor & Consultant
• Ebiquity for the media benchmarking & performance measurement.

  • Inglés - Pro
  • Italiano - Native


Production Advisor & Cost Consultant in ADV - TTL/DIGITAL&SOCIAL MEDIA
Milan, Italia
March 2010 - Presente (10 años 6 meses)
Advertising Production Advisor & Cost Controller in ATL / TTL / Digital & Social Media

My ambition is to contribute to the digital transformation of Big Brands.
• Marketing & Procurement consultancy.
I m managing 45MLN€+ / 1800+ quotes yearly in the creative production of contents ATL/TTL/DIGITAL&SOCIAL.

• Project Management
• Pitch & Selection Management
• Marketing Budget Maximization
• Marketing Strategy Optimization
• Cost & Optimization / Reduction
• Supplier management
• Suppliers Relation Management (SRM)
• Audit management
• Improve Trasparency & Communication management
• Vendors / suppliers Management
• Suppliers Relation Management (SRM)
• Right & Compliant Commercial policy & Terms
• Media benchmarking in partnership with Ebiquity

• System-6 "Integrated Budget Control System" Development Manager - VA's WF & Client Login
• System6-Smartquote Development Manager (tool for suppliers)
• System6-KOLB (Influencer benchmarking) Development Manager
• System6-FRC (Fulltime Ratecard Calculator WW) Development Manager
• System6-ASC (Annual salary calculator)
• Develop governance to improve efficiency

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