Sumario
Este perfil ha sido creado porque Andy Last ha sido referenciado en AdForum
Es mi perfil y quiero editarloTalentos que te pueden interesar
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McCann Worldgroup UK
Positions
Andy advises organisations on how they can use social issues to drive growth, and how communications can effect change to bring about better business results and social progress.
He has led the development of MullenLowe salt’s Social Purpose model to create sustainable, progressive campaigns for brands and businesses. His book – ‘Business on a Mission: How to Build a Sustainable Brand’ – was published by Routledge Greenleaf in December 2016 .
He has worked since 2006 on Lifebuoy soap’s award-winning social mission, described as the ‘best social program ever’ by David Aaker, Professor Emeritus at the University of California, Berkeley's Haas School of Business.
Andy has had a 25-year career in communications following a degree in Law from Oxford University, and led the launch of salt Singapore in 2012. He is a regular speaker on the role of business in society, at conferences in Europe, America, Asia and Africa and as a visiting lecturer, including for Cambridge University’s Institute for Sustainability Leadership.
He is a member of the Medinge Group, the Brands with a Conscience Think Tank.
He has led the development of MullenLowe salt’s Social Purpose model to create sustainable, progressive campaigns for brands and businesses. His book – ‘Business on a Mission: How to Build a Sustainable Brand’ – was published by Routledge Greenleaf in December 2016 .
He has worked since 2006 on Lifebuoy soap’s award-winning social mission, described as the ‘best social program ever’ by David Aaker, Professor Emeritus at the University of California, Berkeley's Haas School of Business.
Andy has had a 25-year career in communications following a degree in Law from Oxford University, and led the launch of salt Singapore in 2012. He is a regular speaker on the role of business in society, at conferences in Europe, America, Asia and Africa and as a visiting lecturer, including for Cambridge University’s Institute for Sustainability Leadership.
He is a member of the Medinge Group, the Brands with a Conscience Think Tank.