Título | The (RE) collection 4 |
Agencia | Publicis Italy |
Campaña | The (RE) collection |
Anunciante | Diesel |
Marca | Coca-Cola/Diesel |
Posted | Septiembre 2019 |
Sector Empresarial | Ropa |
Sinopsis (Lengua original) | URL: https://dieselbin.store/ This Autumn, two iconic brands, Diesel and Coca-Cola, have joined forces to create The (Re)Collection; a beautifully crafted capsule collection incorporating recycled materials. Diesel, known for provoking its audience with irony, boldness and its ability to challenge conformity and Coca-Cola, known for celebrating togetherness and inclusivity, teamed up to merge their DNA and create a remarkable collaboration. The range incorporates materials such as recycled PET derived from plastic bottles and recycled cotton, to create a fresh, modern interpretation of Diesel’s casual-wear aesthetic combined with Coca-Cola’s iconicity to make a statement. |
Medio | Prensa y publicaciones |
Duración | |
Global Chief Creative Officer | Bruno Bertelli |
Chief Creative Director | Cristiana Boccassini |
General Manager | Daniela Di Maio |
Director creativo | Thiago Cruz |
Director creativo | Mihnea Gheorghiu |
Supervisora creativa | Costanza Rossi |
ACD | Daniel Arango |
ACD | Arthur Amorim |
Responsable de conceptos / redactor | Daniel Arango |
Director artístico | Arthur Amorim |
Diseñador | Gianluca Villa |
Account Director, Social Media | Filippo D'Andrea |
Ejecutivo de cuentas | Mirko de Martini |
Global Strategic Planning Director | Monica Radulescu |
Head of Digital | Pierluigi Roselli |
Media Manager | Doina Tatu |
Responsable de la producción | Francesca Zazzera |
Productor | Tania Dal Pra |
Productor | Amine Ketem |
Comprador de arte | Marcella Garutti |
Director creativo | Lou Escobar |
Fotógrafo | Lou Escobar |
Productor ejecutivo | Nicolas Tiry |
DOP Assistant | Hunter Daly |
Stylist Assistant | Lucie Jeannot |
Casting Director | Candice Meier |
Makeup artist | Samuel Ruffin Hendrix |
Hairdresser | Javier Palacio |
Decorador | David Laurent |