Katherine  Grib
Account Director, Social Media at BBDO New York
New York, Estados Unidos
TítuloMENstruation
Agencia
Campaña MENstruation
Anunciante Thinx
Marca Thinx
PostedOctubre 2019
Sector Empresarial Higiene femenina
Sinopsis For their first TV campaign, Thinx needed to make a splash with a provocative film that highlighted not only the benefits of their period-proof underwear, but their mission of destigmatizing periods.The spot, “MENstruation,” shows what the world would look like if everyone had their period — this fictitious world where everyone is comfortable with periods makes us wonder why we’re not yet comfortable today.When the ad got banned for its “unacceptable” imagery, we turned the network censorship into a conversation. The escalating discussion created even more awareness and forced networks to reconsider the ban; resulting in the first in-use tampon to ever air on TV.The film was widely shared and covered by major publications like The Independent and Time. Conversation around the brand grew by over 70%. Proving that a brand with enough ambition to evolve the period product category, can help evolve the conversation, too.
Medio Web Film
Duración
VP Creative Director
VP Creative Director
ACD
ACD
Worldwide Chief Creative Officer
Regional Chief Creative Officer
Productor ejecutivo
Productor ejecutivo
Productor
Director of Content
Music Producer
Business Manager
Responsable de la producción
Account Director, Social Media
Ejecutivo de cuentas
Chief Strategy Officer
SVP Global Brand Management
SVP Global Brand Management
Data Strategy Director
Partner Managing Director
Dirección artística
DOP Assistant
Productor ejecutivo
Responsable de la producción
Head of TV
Productor delegado
Editorial
Executive Producer / Managing Director
Productor
Montador
Montador
Asst. Editor
Sound Designer
Ingeniero de sonido
Colorista
Productor
Productor
Productor
VFX Artist
VFX Artist
VFX Artist
VFX Artist
VFX Artist
VFX Artist
VFX Artist

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