Erick Ramalho
Social Media Strategist at Wieden + Kennedy
São Paulo, Brasil
TítuloFree-fall Parachute Sale
Título (Lengua original)Paraquedas
Agencia
Campaña Paraquedas
Anunciante Elo
Marca Elo
Fecha de primera difusión/publicación
Sector Empresarial Tarjetas de crédito
Filosofía Every second count on a new advertising campaign for Cartão Elo, a 100% Brazilian credit card, by Wieden + Kennedy São Paulo. To show how easy is to pay with Elo on Google Pay the agency shot skydivers in a parachute purchasing in free fall jump following the concept "Vai na sua Vai com Elo", who values the attitude of who makes their own choices and have a misfit behaviour. The “Free-fall Parachute Sale” was shot in a 8000 feet high and was performed in partnership with professional skydivers Arthur Zanella and Thiago Negão, with more than 10,000 jumps together, known for free flights from touristic sights and became the launch film of the campaign.
Medio Televisión
Duración
Director ejecutivo de creación
Director ejecutivo de creación
Director creativo
Director creativo
Responsable de conceptos / redactor
Director artístico
Director artístico
Productor de la agencia
Productor de la agencia
Productor digital
Account Management
Account Management
Account Management
Account Management
Account Management
Planning Team
Planning Team
Planning Team
Strategist
Strategist
Strategist
Strategist
Social Media Strategist
Social Media Strategist
Media Team
Media Team
Media Team
Media Team
Media Team
Approval Client
Approval Client
Approval Client
Productora
Realizador
Executive Director
Director de fotografía
Productor ejecutivo
Account Production
Montador
Postproducción
Audio Post Facility
Soundtrack Production
Soundtrack Production
Soundtrack Production

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