Nicola Guarino
Head of Social Media at McCann Milan
Milano, Italia
TítuloBeer Heroes
Campaña Beer Heroes
Anunciante Ubrew
Marca Ubrew
Fecha de primera difusión/publicación
Sector Empresarial Cervezas, sidras, cervezas ligeras
Sinopsis Over the years, the internet has captured and immortalised some of the most epic beer saves the world has ever seen - from catching a beer whilst crowd surfing, to keeping a beer above water during a kayak roll. But despite being seen by millions (if not billions), these people who put their bodies on the line to save beer, have remained anonymous heroes… until now.
Filosofía Ubrew is a small open brewery where 'you brew' your own beer. However, they're located at a loose amalgamation of breweries and have also to fight against the global brands, which annually spend millions in advertising. So, we launched the campaign, an insane quest for these anonymous 'beer heroes' of the internet. After a hardworking year, we found some of them and launched few documentaries about their heroic life as beer savers. And then, we paid them the best tribute possible, we brought them to London to brew their own beer, eventually launching a limited edition based on their deed.
Medio Web Film
Más información
Responsable de la creación
Director creativo
Creative Director, Copywriter
Director de proyectos
Head of Copywriting
UX Designer
Director de arte digital
Director de arte digital
Social Content Manager
Head of Social Media
Director Digital
Creative President
3D Artist
Head of Strategy
Director de fotografía
Responsable de la producción
Productor ejecutivo

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