| Título | Instoptica. The first eye test in Instagram stories |
| Brief | People in Ukraine don't take regular eye examinations. In fact, 69 per cent of Ukrainians prefer self-treatment to visiting an ophthalmologist, resulting in a 4 per cent annual growth of visual impairment. The fact that they spend at least an hour a day on Instagram doesn't help. But Luxoptica turned this problem into a solution. It reimagined Instagram stories as a new way of testing eyesight. Every seventh person who took the test detected a vision problem. And 6970 followers arranged an eye test with Luxoptica ophthalmologist. |
| Agencia | Banda |
| Campaña | Instoptica. The first eye test in Instagram stories |
| Anunciante | Luxoptica |
| Marca | Luxoptica Eye examination |
| Posted | Noviembre 2019 |
| Sector Empresarial | Sólo para suscriptores |
| Sinopsis | Sólo para suscriptores |
| Problema | Sólo para suscriptores |
| Medio | Redes Sociales |
| Director creativo | Ol.....dra Dor......ova Sólo para suscriptores |
| Director creativo | T...s Dze......kyy Sólo para suscriptores |
| Director artístico | I..a An.....nko Sólo para suscriptores |
| Responsable de conceptos / redactor | R...n Hu....ov Sólo para suscriptores |
| N...r Mi....ko Sólo para suscriptores | |
| Diseñador | D...lo Ne......ych Sólo para suscriptores |
| Responsable de cuentas de agencia | D...na Ga.....va Sólo para suscriptores |