Christian Korntheuer
Senior Copywriter Digital at BBDO
Düsseldorf, Alemania
TítuloLife Lolli - a lollipop designed to save lives
Agencia
Campaña Life Lolli
Anunciante Kmsz (bone marrow donation center)
Marca Life lolli
Fecha de primera difusión/publicación
Sector Empresarial Hospitales & Clínicas
Sinopsis German bone marrow donation center KMSZ wanted to send an important message about stem cell donations and underscore just how critical they can be for patients of blood cancer, sometimes their only hope for survival. The best donors are under 30 but KMSZ needed to find them and encourage them to donate. To do so, they created Life Lolli, a heart-shaped lollipop with a swab in place of a stick to collect DNA. Influencers helped spread the word on social media with #lifelolli and the lollipops were made available in stores across the country and for order online.
Medio Televisión
Duración
Responsable de la creación
Director ejecutivo de creación
Director creativo
Director creativo
Realizador
Director artístico
Responsable de conceptos
Director artístico
Director artístico
Director artístico
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Account Management
Account Management
Director de proyectos
Director de proyectos
Creative technologist
Head Of Planning
Postproducción
Chief Production Officer
Productor
Productor
Fotógrafo
Productora
Music & Sound Design
Director / DOP / Editor / Animation
Director de fotografía
Animación
Design Company
PR Agency Ketchum Germany
Media Agency
Media Agency
Media Agency areasolutions

Trending

Crea tu Perfil Público and become a member of AdForum

Get Started