Thomas  Shadoff
Director medios comunicación at Bensimon Byrne
Toronto, Canadá
TítuloThe healing house
BriefHealing House is a wellness spa designed to fight HIV stigma and demonstrate how an HIV-positive person’s touch has the power to be healing, rather than threatening. The world’s first HIV-positive spa was launched to underline the fundamental human need for touch, its therapeutic benefits, and how it’s often withheld from people with HIV. Eighteen HIV-positive volunteers were trained to perform neck, back and shoulder massages. To attract the press, an essential oil was sent to over 200 media along with a certificate for a free massage.
Agencia
Campaña Healing House
Anunciante Casey House
Marca Casey House
PostedJunio 2019
Sector Empresarial Asociaciones de información y de la lucha contra la enfermedad
Sinopsis On November 29, Casey House is launching Healing House, the world’s first pop-up HIV+ spa in Toronto, Canada. A recent study commissioned by Casey House revealed that half of Canadians and almost half of Americans would be nervous to find out they’d come in contact with someone living with HIV/AIDS. Healing House will explore the power of compassion through touch to address the stigma experienced by people living with HIV/AIDS. While 88% of Canadians agree Canada is a compassionate country, more than half of the population would not be comfortable touching someone living with HIV/AIDS. Casey House was founded on compassion and this new campaign will encourage people to look inward and explore how understanding they truly are, by revealing what North Americans really think about HIV/AIDS.
Medio Case Study
Duración
Director ejecutivo de creación
Director creativo
Director creativo
Director creativo
Director creativo
Director creativo
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Director artístico
Director artístico
Director artístico
Strategist
Productor de la agencia
Business Leader
Program Director
Director de proyectos
Fotógrafo
Director medios comunicación
Media Supervisor
Community Manager
Managing Director
Director de cuentas
Senior Account Manager
Media Relation
Media Relation
Media Relation
Media Relation
Responsable de cuentas de agencia
Associate Account Manager
Event producer
Event producer

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