Thomas  Shadoff
Director medios comunicación at Bensimon Byrne
Toronto, Canadá
TítuloThe healing house
Agencia
Campaña Healing House
Anunciante Casey House
Marca Casey House
PostedJunio 2019
Sector Empresarial Asociaciones de información y de la lucha contra la enfermedad
Sinopsis We created Healing House, a wellness spa designed to fight HIV stigma and to boldly demonstrate how an HIV-positive person’s touch has the power to be healing rather than threatening.We launched the world’s first HIV-positive spa to draw attention to the fundamental human need for touch, its therapeutic benefits, and how it’s often withheld from people with HIV. We worked with the RMT from the Toronto Blue Jays to train 18 HIV-positive volunteers (Healers) to perform neck, back and shoulder massages.To stoke interest with the press, our Healers created an essential oil which was sent to over 200 media along with a spa certificate for a free massage. The goal was to get as many journalists as possible to receive their treatments live on camera.
Medio Case Study
Duración
Director ejecutivo de creación
Director creativo
Director creativo
Director creativo
Director creativo
Director creativo
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Director artístico
Director artístico
Director artístico
Strategist
Productor de la agencia
Business Leader
Program Director
Director de proyectos
Fotógrafo
Director medios comunicación
Media Supervisor
Community Manager
Managing Director
Director de cuentas
Senior Account Manager
Media Relation
Media Relation
Media Relation
Media Relation
Responsable de cuentas de agencia
Associate Account Manager
Event producer
Event producer

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