|Título||The healing house|
|Brief||Healing House is a wellness spa designed to fight HIV stigma and demonstrate how an HIV-positive person’s touch has the power to be healing, rather than threatening. The world’s first HIV-positive spa was launched to underline the fundamental human need for touch, its therapeutic benefits, and how it’s often withheld from people with HIV. Eighteen HIV-positive volunteers were trained to perform neck, back and shoulder massages. To attract the press, an essential oil was sent to over 200 media along with a certificate for a free massage.|
|Sector Empresarial||Asociaciones de información y de la lucha contra la enfermedad|
|Sinopsis||On November 29, Casey House is launching Healing House, the world’s first pop-up HIV+ spa in Toronto, Canada. A recent study commissioned by Casey House revealed that half of Canadians and almost half of Americans would be nervous to find out they’d come in contact with someone living with HIV/AIDS. Healing House will explore the power of compassion through touch to address the stigma experienced by people living with HIV/AIDS. While 88% of Canadians agree Canada is a compassionate country, more than half of the population would not be comfortable touching someone living with HIV/AIDS. Casey House was founded on compassion and this new campaign will encourage people to look inward and explore how understanding they truly are, by revealing what North Americans really think about HIV/AIDS.|
|Director ejecutivo de creación||Joseph Bonnici|
|Director creativo||Gints Bruveris|
|Director creativo||David Mueller|
|Director creativo||Debbie Chan|
|Director creativo||Meredith Klapowich|
|Director creativo||Laura Serra|
|Responsable de conceptos / redactor||David Mueller|
|Responsable de conceptos / redactor||Matthew Valenzano|
|Director artístico||Debbie Chan|
|Director artístico||Gints Bruveris|
|Director artístico||Katherine Flores|
|Productor de la agencia||Daniel Rankin|
|Business Leader||Laura Robinson|
|Program Director||Ashley Belfast|
|Director de proyectos||Sadaf Ghandehari|
|Director medios comunicación||Thomas Shadoff|
|Media Supervisor||Darra Naiman|
|Community Manager||Rebecca Milner|
|Managing Director||Sarah Spence|
|Director de cuentas||Lauren Baswick|
|Senior Account Manager||Kylee Berencsi|
|Media Relation||Cheryl Holmes|
|Media Relation||Jackie Kleinberg|
|Media Relation||Yolonda Abrahams|
|Media Relation||Tony Koutoulas|
|Responsable de cuentas de agencia||Jessica Leroux|
|Associate Account Manager||Katie Muekusch|
|Event producer||Gigi Rabnett|
|Event producer||Holly McDonald|
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