|Título||The healing house|
|Sector Empresarial||Asociaciones de información y de la lucha contra la enfermedad|
|Sinopsis||We created Healing House, a wellness spa designed to fight HIV stigma and to boldly demonstrate how an HIV-positive person’s touch has the power to be healing rather than threatening.We launched the world’s first HIV-positive spa to draw attention to the fundamental human need for touch, its therapeutic benefits, and how it’s often withheld from people with HIV. We worked with the RMT from the Toronto Blue Jays to train 18 HIV-positive volunteers (Healers) to perform neck, back and shoulder massages.To stoke interest with the press, our Healers created an essential oil which was sent to over 200 media along with a spa certificate for a free massage. The goal was to get as many journalists as possible to receive their treatments live on camera.|
|Director ejecutivo de creación||Joseph Bonnici|
|Director creativo||Gints Bruveris|
|Director creativo||David Mueller|
|Director creativo||Debbie Chan|
|Director creativo||Meredith Klapowich|
|Director creativo||Laura Serra|
|Responsable de conceptos / redactor||David Mueller|
|Responsable de conceptos / redactor||Matthew Valenzano|
|Director artístico||Debbie Chan|
|Director artístico||Gints Bruveris|
|Director artístico||Katherine Flores|
|Productor de la agencia||Daniel Rankin|
|Business Leader||Laura Robinson|
|Program Director||Ashley Belfast|
|Director de proyectos||Sadaf Ghandehari|
|Director medios comunicación||Thomas Shadoff|
|Media Supervisor||Darra Naiman|
|Community Manager||Rebecca Milner|
|Managing Director||Sarah Spence|
|Director de cuentas||Lauren Baswick|
|Senior Account Manager||Kylee Berencsi|
|Media Relation||Cheryl Holmes|
|Media Relation||Jackie Kleinberg|
|Media Relation||Yolonda Abrahams|
|Media Relation||Tony Koutoulas|
|Responsable de cuentas de agencia||Jessica Leroux|
|Associate Account Manager||Katie Muekusch|
|Event producer||Gigi Rabnett|
|Event producer||Holly McDonald|
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