Jonathan Detavernier
Strategy Director at FamousGrey
Groot-Bijgaarden, Bélgica
TítuloVolts by Volvo
BriefA survey by Volvo Cars Belgium revealed a striking fact: 56% of electric drivers don’t know if the electricity they use is green. So what’s the point of driving electric if your electricity isn’t green? Volts by Volvo was the answer. It's a green energy contract for your home, enabling you to drive clean by charging green. Volvo suddenly became an energy provider as well as a car maker. Green energy expert Eneco served as consultant on the project.
Agencia
Campaña Volts by Volvo
Anunciante Volvo
Marca Volvo Volts
PostedNoviembre 2019
Sector Empresarial Automotor
Sinopsis A survey conducted by Volvo Cars Belgium, revealed a striking insight: 56% of electric drivers don’t know if the electricity they use is green. 24% even admits using grey energy. But what’s the point of driving electric, if your electricity isn’t green?Volts by Volvo was the answer to this paradox of electric driving. Volts by Volvo is a green energy contract for your home, enabling you to drive clean by charging green. As a result of this strategic choice and new product, Volvo suddenly went from being a car manufacturer to being an energy provider.Volts by Volvo was developed in close collaboration with green energy expert Eneco, served as our consultant and helped us with legal conditions of the energy contracts.
Medio Case Study
Director ejecutivo de creación
Director ejecutivo de creación
Miembro del equipo creativo
Miembro del equipo creativo
Experience Director
Strategist
Brand Leader
Director de proyectos
Business Director
PR manager
PR manager
Business Director
Developer
Digital Project Manager
Web designer

Trending

Crea tu Perfil Público and become a member of AdForum

Get Started