Justine Parys
PR manager at FamousGrey
Groot-Bijgaarden, Bélgica
TítuloCampari Creates (Film Case)
Agencia
Campaña Campari Creates
Anunciante Campari
Marca Campari
Fecha de primera difusión/publicación
Sector Empresarial Whisky, ginebra, vodka?
Sinopsis Art has always been in an integral part of Campari’s history. Today Campari translates this heritage into a collection of unique coasters, designed by the creative agency FamousGrey and developed in collaboration with World Press Photo Winner Sanne De Wilde and visual artist Athos Burez. These transparent coasters can be used as filters for smartphone cameras. This makes it possible to capture Campari moments in a unique, stylish and high-quality manner, fully in line with the brand’s universe. A clever way for Campari to celebrate its artistic heritage in a contemporary way and claim the Aperitif moment.
Filosofía At a time when even smartphones have their place at the table, Campari has developed an exclusive collection of four designer coasters that can also be used as photofilters. The designs of the Campari Filters are created together with World Press Photo Winner Sanne De Wilde and visual artist Athos Burez and are based on projects of theirs, where light and colours have played a crucial role. The outcome is red and blue tinted works of art with endless possibilities for creating photos. The slightest movement or change in light intensity gives a different, but equally special result.
It is not only the design of the coasters that has been thought through by two renowned artists. The coasters themselves are also a piece of art. It was a real challenge to give the filters the exact shades of red and blue and to get their intensity right. The translucent filter inks that were used, are only available in four basic colours. In order to achieve the precise hue, the colours needed to be mixed with non-transparent white ink. The art was in finding the perfect balance between colour intensity and transparency. The material of the coasters has also been carefully selected. The chosen plexi ensures that the filter inks flourish in perfect harmony.
Medio Product Design/Development
Duración
Más información
Director de publicidad
Director de publicidad
Director creativo
Miembro del equipo creativo
Miembro del equipo creativo
Miembro del equipo creativo
Diseñador
Diseñador
Diseñador
Diseñador
Digital Creative Director
DIRECTOR DE SERVICIO AL CLIENTE
Responsable de cuentas de agencia
Responsable de cuentas de agencia
Strategic Director
Director Connection Planning
Digital Project Manager
Experience Director
Web designer
Developer
Production Director
Productor
Productor
Print Producer
Print Producer
PR manager
PR manager
PR manager
Visual Artist
Visual Artist
Productora
Realizador
Postproducción
Postproducción

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