| Título | IKEA APARTMENTEKA |
| Brief | Public housing wasn't designed with individuals in mind, but every family has different needs. That's why Ikea created the Apartmenteka, an online library of free interior designs for people living in public housing in Russia. Thanks to a database of more than 300 typical public housing styles, they can search for interior design solutions by type of house, address or number of rooms. Then they can purchase individual items or an entire interior, depending on their budget. |
| Agencia | Instinct |
| Campaña | IKEA APARTMENTEKA |
| Anunciante | IKEA |
| Marca | IKEA platform for free ready-made interior design |
| Posted | Noviembre 2019 |
| Sector Empresarial | Utensilios domésticos, decoración y jardinería |
| Sinopsis | IKEA created the APARTMENTEKA – the online library of free interior design for public housing.Now people living in public housing can find interior solution by the type of house, its address or the number of rooms.https://www.ikea.com/ext/ru/kvartiroteka/ |
| Problema | https://www.ikea.com/ext/ru/kvartiroteka/ |
| Medio | Interactivo |
| Responsable de la creación | Roman Firainer |
| Responsable de la creación | Yaroslav Orlov |
| Director creativo | Nikolai Fabrika |
| Jefe del grupo de creación | Evgeniy Golovan |
| Jefe del grupo de creación | Junior Copywriter |
| Director artístico | Victoria Vysotskaya |
| Director artístico | Timur Abdyusheev |
| Senior Digital Art Director | Maxim Demkin |
| Director de arte digital | Victoria Nurislamova |
| Diseño digital | Ilya Kuleshov |
| DIRECTOR DE SERVICIO AL CLIENTE | Marina Vershinina |
| Director de cuentas | Natalya Ametova |
| Director de cuentas | Irina Gornova |
| Responsable de cuentas de agencia | Ksenia Mikhailova |
| Productor digital | Anna Chaplygina |
| Productor digital | Vladimir Lovtsov |
| Productor digital | Karina Mansurova |
| Productor de la productora | Tatyana Dmitrieva |