|Brief||It's not easy to convince millennials to use condoms. Scare tactics about diseases don’t work. So instead they were reminded about another potential consequence: an unwanted baby. "The Baby Blocker", a Google Chrome extension for Facebook, blocks baby photos on your newsfeed and swaps them for stuff you’re actually interested in. It tracks how many babies you’ve blocked in real time and lets you share the extension with your friends. To get the world talking about it, the launch was timed with the most high profile birth of the year: Prince Harry and Megan Markle’s bundle of joy.|
|Sector Empresarial||Contraceptivos, preservativos y tests de embarazo|
|Sinopsis||Scare tactics highlighting the consequences of unprotected sex doesn’t work with millennials. So we needed to engage with them in a fun and relevant way. How? By creating ‘The Baby Blocker.’ It’s a Google Chrome extension for Facebook that blocks baby photos and swaps them for things you’re actually interested in.|
|Director ejecutivo de creación||Dave Price|
|Director creativo||Neil Lancaster|
|Responsable de conceptos / redactor||Rob Gorton|
|Director artístico||Brendan Shryane|
|Director técnico||Adam Prendergast|
|Interactive Developer||Jo Portus|
|Director de cuentas||Rebecca Ziantoni|
|Business Development||Theo Bassey|
|Diseño digital||Liam Roughley|
|Senior Producer||Kal Tank|
|Digital Content||Kevin Burrows|
|Frontend Developer||Jonathan Baines|
|Head of Post Production||Rob Brown|
|Director of PR & Social||Robin Wilson|
|Group PR Account Director||Tom Cummings|
|Senior PR Account Manager||Harriet Williams|
|Senior Social & Content AD||Luke Taylor|
|Social Media Manager||Sebastian Tully-Middleton|
|Senior Planner||Luke Kelly|
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