|Título||The Most Precious Gift|
|Brief||With this beautiful animated spot, online retailer OTTO shared a simple yet powerful message: what really counts at Christmas is the time we spend with the ones we love. This film for retailer OTTO does not encourage over-consumption, but instead delivers a relevant insight during what can be a stressful time of the year. Give the most precious gift you have: time.|
|Campaña||The Most Precious Gift|
|Sector Empresarial||Comercios de proximidad, tiendas especializadas|
|Sinopsis||OTTO launched a unique animated shortfilm with a strong message. A film, that does not bother people with selling products, but instead, delivers a relevant insight during the most stressful time of the year: Give the most precious thing you have. Time.The core was the digital platform #ZeitGeschenke. Here we create a tool that gives people concrete inspiration, how and where they can give time.|
|Problema||At Christmas OTTO wants to bring across a beautiful, yet relevant messages. This year’s message is a simple yet powerful one everyone can relate to: What really counts at Christmas is the time we spend with the ones we love.|
|Medio||Televisión y Cine|
|Banda Sonora||Time After Time|
|Director creativo||Sabina Hesse|
|Director creativo||Ricardo Distefano|
|Director creativo||Viktor Vahl|
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