Título | Baby (French) |
Título (Lengua original) | Bébé |
Agencia | CLM BBDO |
Campaña | Posters - HP |
Anunciante | Hewlett-Packard |
Marca | HP |
Posted | Abril 2010 |
Producto | Printer |
Producto (Lengua original) | Imprimante |
Sector Empresarial | Impresoras, escáneres |
Lema (Lengua original) | Une qualité d'impression unique |
Sinopsis | Familiar places set the scene for the print campaign. What they have in common is that they're traditionally decorated with photos or posters. Thanks to the outstanding quality of HP printing, thoste posters are strikingly lifelike. |
Filosofía | The aim is to give consumers the desire to print by opening up new horizons, inspiring crativity and generating real emotion. |
Problema | Printing market is highly competitive. But an edge on product innovation and technical performance no longer seems enough to convince home or business users to choose a given brand. |
Medio | Prensa y publicaciones |
Director ejecutivo de creación | Jean-Francois Sacco |
Director ejecutivo de creación | Gilles Fichteberg |
Director creativo | Eric Pierre |
Responsable de conceptos / redactor | Vincent Pedrocchi |
Productora | Continental |
Planificador estratégico | Brice Garçon |
Responsable de cuentas de agencia | Frank Bauer |
Responsable de cuentas de agencia | Nicolas FABRE |
Responsable de cuentas de agencia | Audrey Bedoucha |
Postproducción | Adrien Bénard |
Fotógrafo | Jean Yves Lemoigne |
Comprador de arte | Sylvie Etchemaité |
Director de publicidad | Jean-Pierre LeCalvez |
Director de publicidad | François Martin |
Director de publicidad | Gavin Skillicorn |