Vincent Pedrocchi
Creative / Copywriter at Independent
Paris, Francia
TítuloBaby (French)
Título (Lengua original)Bébé
Agencia
Campaña Posters - HP
Anunciante Hewlett-Packard
Marca HP
PostedAbril 2010
Producto Printer
Producto (Lengua original) Imprimante
Sector Empresarial Impresoras, escáneres
Lema (Lengua original) Une qualité d'impression unique
Sinopsis Familiar places set the scene for the print campaign. What they have in common is that they're traditionally decorated with photos or posters. Thanks to the outstanding quality of HP printing, thoste posters are strikingly lifelike.
Filosofía The aim is to give consumers the desire to print by opening up new horizons, inspiring crativity and generating real emotion.
Problema Printing market is highly competitive. But an edge on product innovation and technical performance no longer seems enough to convince home or business users to choose a given brand.
Medio Prensa y publicaciones
Director ejecutivo de creación
Director ejecutivo de creación
Director creativo
Responsable de conceptos / redactor
Productora
Planificador estratégico
Responsable de cuentas de agencia
Responsable de cuentas de agencia
Responsable de cuentas de agencia
Postproducción
Fotógrafo
Comprador de arte
Director de publicidad
Director de publicidad
Director de publicidad

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