Catherine Asseily

I’ve spent most of my career in advertising working as a strategist for brands who want to make an impact and be culturally relevant. During my first year at Geometry (now VMLY&R), I created an internal tool called the Book of Tensions- a website that aggregates cultural nuances per country.
Throughout the years, I have gained a wide range of experiences in shopper, experiential, and digital marketing. I’ve honed my skills working for brands like Coca-Cola, Unilever, Twitter, J&J, Colgate, Honda and Edward Jones. In 2020, I was voted Campaign’s Creative Faces to watch. More recently, I’ve been working at Organic with a talented team that aims to design resilient brands.