Natalie Noels
Group Account Director at FCB Joburg
Johannesburg, Sudáfrica
South African teleco Vodacom has contributed to the every day language of South Africa with the phrase, “We’ve been having it”, through the witty offbeat television advertising campaign featuring a fictional happy-go-lucky African dictator. Kenyan actor Charles Bukeko plays the part of a military dictator who scoffs at Vodacom’s claims with a hearty laugh. There to help him beat Vodacom to it are his longsuffering aides.

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