Elvira Peltola
PR manager at RA Kombinat
Almaty, Kazajstán
TítuloAgreement with Mother Film Case (RU)
Agencia
Campaña Agreement with Mother
Anunciante ForteBank
Marca ForteBank
Fecha de primera difusión/publicación
Sector Empresarial Servicios bancarios, inversiones, corredores de bolsa
Filosofía On March 8, everyone calls their mom, but from the next day people do it less often. ForteBank decided to better the situation and created a special “Agreement with Mother” then quietly sticking it in an each agreement with the bank.

By signing the “Agreement with Mother”, the client of the bank promises to call his/her mother, come to visit her and give flowers and gifts more often. ForteBank has shot the reaction of customers on a hidden camera and then released a small video.
Medio Relaciones públicas
Duración
Marketing Director
Montador
PR manager
Director creativo
Responsable de conceptos / redactor
Diseñador
Director de cuentas
Responsable de cuentas de agencia

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