Título | Agent on Demand |
Agencia | 72andSunny |
Campaña | Agent on Demand |
Anunciante | United Airlines |
Marca | United Airlines |
Posted | Noviembre 2022 |
Sector Empresarial | Transportes aéreos, de carreteras y marítimos, ferrocarriles |
Sinopsis | This 15-minute “Agent on Demand” film subverts traditional media buying by using skippable pre-roll to sell a really complicated product simply, in a way that was both funny and intentionally boring. There's nothing worse than a long customer service line at the airport...so the film shows how great the Agent on Demand product is by making an ad about an airport line that you can totally skip, thanks to Agent on Demand. Viewers who fail to press “skip” are then subjected to one of the longest, most boring ads ever made featuring just one thing – a long, long, long line. Easter eggs throughout the film beg and plead viewers to skip the ad once and for all. |
Medio | Case Study |
President | Teri Miller |
Responsable de la creación | Matt Murphy |
Managing Partner | Matt Murphy |
Responsable de la producción | Kate Morrison |
Group Brand Director | Emily Connelly |
Group Brand Director | Trent Dunlop |
Brand Director | Travis Cross |
Brand Director | Ben Bartolomei |
Brand Manager | Preston Barrett |
Brand Manager | Stephanie Rubin |
Brand Manager | Melissa Gonzales |
Brand Coordinator | Jazmin Bates |
Group Strategy Director | Carl Mueller |
Group Strategy Director | Kasia Molenda |
Strategist | Brooke Levinsohn |
Social Media Strategy Director | Irsis Cabral |
Strategy Director | Spencer Issac |
Data Strategy Director | Fernando Coronado |
Strategist | Tim Southerland |
Director ejecutivo de creación | Lauren Smith |
Director creativo | Maddie McDowell |
Director creativo | Tim Howman |
Director creativo | Shawn Raissi |
Director creativo | Tahirah Edwards Byfield |
Director creativo | Josh Hacohen |
Director creativo | Scott Reedy |
Director creativo | Harry Orton |
Director creativo | Kristian Groves |
Responsable de conceptos / redactor | Kevin Tossi |
Responsable de conceptos / redactor | Lulu Wimberly |
Diseñador | Kailey Riggen |
Diseñador | Gideon Gillard |
Responsable de conceptos / redactor | Cory Conrad |
Diseñador | Tessa Memmot |
Responsable de conceptos / redactor | Emily Rhodes |
Diseñador | Alexa Aguila |
Responsable de conceptos / redactor | Sydnie Johnson |
Diseñador | Frank Dresmé |
Diseñador | Demi Lan |
Executive Film Producer | Jennifer Cursio |
Executive Film Producer | Andy Rosenthal |
Executive Experiential Producer | Aryn Dimas |
Productor | Carina Reimers |
Productor | Mulu Habtemariam |
Executive Art Producer | Ali Berk |
Art Producer | Clarissa Garrett |
Art Producer | Xime Etchart |
Art Producer | Chris Joyce |