Frank Dresmé
Design Director at 72andSunny
Estados Unidos
TítuloAgent on Demand
Agencia
Campaña Agent on Demand
Anunciante United Airlines
Marca United Airlines
PostedNoviembre 2022
Sector Empresarial Transportes aéreos, de carreteras y marítimos, ferrocarriles
Sinopsis This 15-minute “Agent on Demand” film subverts traditional media buying by using skippable pre-roll to sell a really complicated product simply, in a way that was both funny and intentionally boring. There's nothing worse than a long customer service line at the airport...so the film shows how great the Agent on Demand product is by making an ad about an airport line that you can totally skip, thanks to Agent on Demand. Viewers who fail to press “skip” are then subjected to one of the longest, most boring ads ever made featuring just one thing – a long, long, long line. Easter eggs throughout the film beg and plead viewers to skip the ad once and for all.
Medio Case Study
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