Frederic Bonn

Frederic Bonn

Global Chief Creative Officer at DLG (Digital Luxury Group)
New York, Estados Unidos

Sumario

Frederic Bonn is the Global Chief Creative Officer and a Partner at DLG (Digital Luxury Group), an independent digital agency for international luxury & lifestyle brands with offices in Geneva, Shanghai and New York. At DLG, Frederic leads and mentors teams across regions to create elevated digital experiences and storytelling for brands such as Glenfiddich, Patek Philippe or Hine Cognac.

Throughout his career, Frederic has worked alongside high-profile brands to deliver innovative projects such as Louis Vuitton’s Journeys global campaign, Mercedes-Benz’s Tweet Race, or L’Oréal Paris’ digital reinvention. He has worked in Paris, London and New York for agencies such as EuroRSCG (Havas), Ogilvy, Razorfish, Mirum & J. Walter Thompson, and Hearst.

From helping Razorfish land a top spot on the Ad Age A-List for two consecutive years to being recognized many times over with awards from The One Show, The CLIOs, The Webby Awards, Effie Awards, Art Directors Club, Eurobest, and the London International Awards, Frederic has endeavoured to act as a catalyst for change throughout his career to help inspire and engage his teams, as well as taking on collaborative partnership roles with his clients to ensure the best creative outcomes.

Frederic has also served as a judge at leading creative award shows like the Cannes Lions International Festival of Creativity, the One Show, the Art Directors Club, and the London International Awards.

He is a frequent speaker at industry events on the importance of inclusive work culture to foster creativity, and has worked with the Betterman Conference to create the Betterman cards, a card game to fight bias in the workplace, or with L’Oréal on the StandUp Program, a training program to combat the issue of street harassment.

He has also collaborated with the Wharton School on the Future of Advertising program, and taught at Miami Ad School.

Positions

Executive Creative Director
New York, Estados Unidos
January 2017 - Presente (7 años 9 meses)
Board of Directors
ADC • Global Awards & Club
February 2015 - Presente (9 años 8 meses)
Chief Creative Officer, North America
New York, Estados Unidos
June 2015 - October 2016 (1 año 4 meses)
As Chief Creative Officer for Mirum, Frederic was tasked with leading the development of transformative ideas for its clients and fostering a unified global creative culture. He led by the belief that technology enables endless expressions of creativity and can help brands create seamless and engaging experiences that deliver value to users, regardless of channel or platform.
Executive Creative Director
New York, Estados Unidos
January 2014 - June 2015 (1 año 5 meses)
Executive Creative Director
New York, Estados Unidos
August 2010 - December 2013 (3 años 4 meses)
Joined Razorfish in 2009 to broaden the agency output beyond website and technology development. Raised the creative quality with innovative efforts such as the world’s first Tweet race for Mercedes-Benz. Razorfish has become the #4 agency on the Ad-Age A-list in 2012 and 2013 with a 50+ person creative department in New York. Currently managing creative and operations across clients
Group Creative Director
New York, Estados Unidos
September 2009 - July 2010 (10 meses)
Creative Director
OgilvyOne/ Ogilvy Interactive
November 2006 - September 2009 (2 años 10 meses)
Member of the Executive Committee
Led the digital creative development and production for all Oglivy clients: Hennessy, Mattel, CISCO, American Express and LVMH. Owned global digital creative leadership of the Louis Vuitton account. Received more than 40 award recognitions worldwide for the work on the Louis Vuitton Journeys campaign.
Creative Director
Euro RSCG 4D London
May 2005 - October 2006 (1 año 5 meses)
Worldwide Digital Creative Lead for VolvoCars Global Internet Strategy.
Lead the redesign of volvocars.com and many aspects of their digital strategy as well as their new car configurator.
Creative Director
Euro RSCG 4D New York
October 2000 - April 2005 (4 años 6 meses)
Digital Creative Lead for the IBM Intranet Account and Volvo North America Account (2004). Involved in many complex projects requiring the development of consistent and successful user experiences, such as Aetna, USPS, Novartis, BMW DCSnet, etc. Worked on the development of new business, and managed a team of Art Directors and Designers.
Design Director and Partner
Interactive Bureau Paris
1997 - September 2000 (3 años 8 meses)
Conceptualized and designed web sites for UNESCO World Heritage, Institut du Monde Arabe, Le Parisien (best-selling national french newspaper) and SVM (1st computer magazine in France), Leclerc-Voyages (travel agency), ZDnet, PackardBell, Schlumberger, etc.
Design Director
WB Associés
June 1996 - September 2000 (4 años 3 meses)
Created the design for several publication, most notably: Qantara, La Vie, L’Autre Afrique, Refugees, SVM. Was main creative contact with the clients.

Formación

Master Visual Communication

1989 - 1994 (5 años)

Other professional activities

PHNX Tribute 2020

Awards Jury Member

PHNX 2023

Awards Jury Member

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