Shehan Samarasinha
Director - Strategic Planning at Triad Pvt Ltd
Colombo, Sri Lanka
TítuloLife Chant
Agencia
Campaña Life Chant
Anunciante Colombo Municipal Council
Marca Colombo Municipal Council
PostedJunio 2019
Sector Empresarial Asociaciones de información y de la lucha contra la enfermedad
Sinopsis In Sri Lanka’s largest city Colombo, slums account for over 50% of the population. In these areas dengue has reached epidemic levels as people unknowingly end up breeding dengue mosquitos. Educative programs by the Colombo Municipal Council are ignored. So we turned to the only authority they listen to – religion. With shrines and temples situated throughout these slums, we used their speaker system as a medium to educate the community on dengue breeding. The message aired twice daily during regular prayers which happens to be the very time the dengue mosquito is most active. Written, recited and recorded by monks, Life Chant has used an unconventional medium to educate people about dengue breeding.
Medio Televisión y Cine
Duración
Managing Director
Director ejecutivo de creación
Strategic Planning Director
Director artístico
Responsable de conceptos / redactor
Illustrator
Idea Creation
Responsable de conceptos / redactor

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