Título | Clock |
Brief | The campaign's two pieces, "The Clock" and "The Jewel", play with the tropes of luxury advertising to place Ikea products in unexpected settings. The over-the-top artiness of each spot gives way to a funny reveal at the end, when an incongruous newcomer points out the item of Ikea furniture integrated perfectly into all the glamour. |
Agencia | McCann Spain |
Campaña | Luxury living rooms |
Anunciante | IKEA |
Marca | Living rooms |
Posted | Noviembre 2018 |
Sector Empresarial | Utensilios domésticos, decoración y jardinería |
Sinopsis | Ikea living rooms |
Medio | Televisión |
Responsable de la creación | Monica Moro |
Director ejecutivo de creación | Raquel Martínez |
Director ejecutivo de creación | Jon Lavin |
Responsable de conceptos / redactor | Monica Moro |
Responsable de conceptos / redactor | Martín Subercaseaux |
Director artístico | Raquel Martínez |
Director artístico | Álvaro López |
Productora | BLUR Films |
Realizador | Armando Bo |
Productor de la agencia | Martin Beilin |
Account Management Team | Javier Pascual |
Account Management Team | Elena Rodriguez |
Account Management Team | Alejandra Sierra |
Postproducción | Marte |