Monica  Moro
Chief Creative Officer at McCann
Madrid, España
TítuloJazz
Agencia
Campaña Starbucks Premium Instant
Anunciante Starbucks Corporation
Marca Starbucks At Home
Fecha de primera difusión/publicación
Sector Empresarial Café, té, bebidas a base de chocolate calientes, preparados para el desayuno
Filosofía Nestlé is launching “Starbucks Premium Instant Coffee” a new range of products to consume at home, which will be available in supermarkets, as well as through online sales platforms.
The campaign was created by McCann Worldgroup Spain. The Madrid-based integrated agency was awarded this assignment following a global agency review at the end of last year. McCann Worldgroup assumed the strategic and creative responsibility for the integrated campaigns of the new Starbucks-at-home product line and the development of all the assets that make up the toolkits that will be rolled out across all markets where the brand is present. Craft, the integrated production capability within McCann Worldgroup, oversaw the production of all the assets.
The campaign will include hundreds of assets for all channels and is going to be launched in more than 15 markets including Brazil, Chile, Mexico, Australia, China, Hong Kong, Japan, Malaysia, New Zealand, Singapore, Taiwan, South Africa and the United Kingdom.

Each one of the assets of this global integrated campaign has been developed centrally by McCann Worldgroup Spain (McCann, MRM and Momentum) to ensure the absolute consistency of the messaging and produced in different modular formats, depending on the product range.

With this first assignment, McCann Worldgroup helps ensure the Starbucks' promise to “improve people's daily lives” and fulfilled in every moment of consumption that take place at home.
Medio Televisión
Duración
Director de publicidad
Director de publicidad
Director de publicidad
Responsable de la creación
Responsable de la creación
Miembro del equipo creativo
Miembro del equipo creativo
Miembro del equipo creativo
Miembro del equipo creativo
Miembro del equipo creativo
Miembro del equipo creativo
Miembro del equipo creativo
Miembro del equipo creativo
Business Team
Business Team
Business Team
Business Team
Planning Team
Planning Team
Planning Team
Shopper Team
Shopper Team
Shopper Team
Shopper Team
Shopper Team
Shopper Team
Shopper Team
Shopper Team
Productora
Production Team
Production Team
Production Team
Production Team
Production Team
Production Team
Production Team
Production Team
Account Team Craft
Account Team Craft
Account Team Craft
Fotógrafo
3D Studio
Postproducción
Colorista
Realizador
Director de fotografía
Montador
Productor ejecutivo
Productor ejecutivo
Productor
Música
Compositor de música
Productor
Productor

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