PETA - "Behind Fashion"

BBDO Düsseldorf GmbH

BBDO Düsseldorf GmbH Düsseldorf, Alemania

10236

Título	Behind Fashion
Agencia	BBDO Düsseldorf GmbH
Campaña	Behind Fashion
Anunciante	People for the Ethical Treatment of Animals PETA
Marca	PETA
Posted	Abril 2016
Sector Empresarial	Acciones Caritativas, fundaciones, voluntariado
Filosofía	The ‘Behind Fashion’ campaign, spoke to them when and where they’re most active – during the worldwide ‘Fashion Weeks’ season – in an innovative and inexpensive way. Starting with Berlin Fashion Week, five ‘fashion’ images disguised, as Fall/Winter collections were seeded and key worded, to easily show up in Pinterest. When the fashion crowd expanded the pins, they could literally see the whole picture.
Problema	This year, 50 million animals will die in the name of fashion. Leading animal rights charity, PETA, wanted to remind fashionistas about this in a way they couldn’t miss or ignore.
Medio	Case Study
Duración	98 seconds
Director de publicidad	Hendrik Thiele
Responsable de la creación	Darren Richardson
Responsable de la creación	Wolfgang Schneider
Diretor Geral de Criação	Kristoffer Heilemann
Director creativo	Fabiano Oliveira
Director artístico	Thiago Di Gregorio
Director artístico	Ailton Henriques
Responsable de conceptos / redactor	Sebastian Steller
Responsable de conceptos / redactor	Sid Guha
Illustrator	Jil-Marie Lang
Director artístico	Ailton Henriques