| Título | Porcelain Bones (French) |
| Agencia | HUMANSEVEN |
| Campaña | Porcelain Bones |
| Anunciante | Amgen Inc. |
| Marca | AFLAR |
| Fecha de primera difusión/publicación | 2016 / 10 |
| Sector Empresarial | Asociaciones de información y de la lucha contra la enfermedad |
| Sinopsis | Osteoporosis is a degenerative bone disease, weakening bone mass by reducing its resistance by 40%. This disease affects 1 out of 3 women over the age of 50... A collection of four porcelain plates were created with a porosity 40% higher than normal, making it as fragile as a bone affected by osteoporosis. These plates which break upon the slightest contact and depict the bones most affected by fractures were sent to the influencers accompanied with the following message: “Untreated, osteoporosis makes the bones as fragile as this porcelain”. |
| Medio | Case Study |
| Duración | |
| Director artístico | Aurélien Bigot |
| Responsable de conceptos / redactor | Benjamin Le Coz |
| TV Production | Vasseur ingrid |
| Realizador | Les Colts |
| Responsable de la creación | Xavier Beauregard |
| Productora | Wanda Paris |
| Realizador | The CABS |