| Título | Paul Pierce |
| Agencia | Translation |
| Campaña | 2015 March Madness Animated, Baby! |
| Anunciante | NBA |
| Marca | NBA |
| Fecha de primera difusión/publicación | 2015 / 3 |
| Sector Empresarial | Equipos deportivos, Eventos deportivos |
| Lema | The Dance Never Ends |
| Sinopsis | The NBA is putting a whole new spin on throwback jerseys. |
| Filosofía | The professional basketball league has launched its first campaign around NCAA March Madness by employing a neat visual trick—showing NBA stars with overlaid animations of the college uniforms from their NCAA days.Stephen Curry, James Harden, Al Horford, Kyle Lowry, Paul Pierce, Dwyane Wade and Russell Westbrook all star in 15-second ads from Translation, voiced by the indomitable Dick Vitale. It's not just the clothes that change. Westbrook, presently of the Oklahoma City Thunder and formerly of the UCLA Bruins, transforms into a bear wearing a pair of the player's infamous red glasses. Even the YouTube video descriptions are packed with Vitale slang, Easter eggs for the hardcore zealots.Running under the tagline "The dance never ends," it's a nice simple concept, illustrating that some of the college stars that viewers are cheering on now will be in the NBA soon enough—and that it's OK to enjoy both leagues. The spots don't show the pros giving up wads of cash as they return to the NCAA, though. |
| Medio | Televisión |
| Duración | |
| Postproducción | WAX |
| Color Grade (Animation) | WAX |
| Conform | WAX |
| Audio Post | Sonic Union |
| Managing Partner | Toni Lipari |
| Productor ejecutivo | Andrew Linsk |
| Director of Broadcast Production | Miriam Franklin |
| Responsable de la creación | John Norman |
| Productor | Rochelle Brown |
| Director ejecutivo de creación | Betsy Decker |
| Senior Creative | Matthew McFerrin |
| Productor ejecutivo | John Connolly |
| Studio Director | Justine Cortale |
| Chief Executive Officer (CEO) | Steve Stoute |
| Senior Creative | Armando Samuels |
| Productor | Patrick Gantert |
| Senior Producer | Evan Meeker |
| Productor ejecutivo | Maxwell Gosling |
| Engineers (Mix) | Fernando Ascani |
| Productor ejecutivo | Carole McCarty |
| Senior Creative | Matt Comer |
| Senior Vice President, Group Account Director | Tim van Hoof |
| Chief Strategy Officer | John Greene |
| Head of Brand Strategy | Tim Flood |
| Strategist | Geoff McHenry |
| Strategist | Lindsey Neeld |
| Associate Producer | Philinese Kirkwood |
| Business Affairs Manager | Brian Enright |
| Ejecutivo de cuentas | Chris Martin |
| Senior Project Manager | Matt DeSimone |
| Director creativo | Ingi Erlingsson |
| Productor | Ant Baena |
| Production Assistant | Corina Priestley |
| Roto / Prep | Krishnan Balakrishnan |
| Roto / Prep | Nikita Alagan |
| Roto / Prep | Aravindan.C |
| Roto / Prep | Thirupathi Raja |
| Roto / Prep | Stephan Arun N |
| Roto / Prep | Murthy N |
| Roto / Prep | Satish R |
| Design | Pedro Vergani |
| Diseño imagen | Stefan Falconer |
| Design | Stefan Falconer |
| Diseño imagen | Duncan Gist |
| Diseño imagen | Samuel Bell |
| Diseño imagen | Harj Bains |
| Diseño imagen | Steffano Ottaviano |
| Diseño imagen | Romain Loubersanes |
| Diseño imagen | Mattias Breitholtz |
| Diseño imagen | Pablo Lozano |
| Diseño imagen | Tim Whiting |
| Montador | Joe Dillingham |
| Assistant Editor | Nate Kim |
| Colorista | Tom Poole |
| Assistant Colorist | Kath Raisch |
| Colorista | Steve Picano |
| Engineers (Mix) | David Papa |
| Mix Assistant | Ben Conlon |
| Voiceovers | Todd Cummings |
| Composer | Victor Margo |
| Music Sound Design | Future Perfect Music |
| Productora | Golden Wolf |
| Productora | Blacklist |
| Color Grade (NBA footage) | CO3 (New York) |
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