Internationally award-winning and commercially minded executive creative director.
Most recently Chief Creative Officer McCann. Before that CCO Leo Burnett and Publicis.
Known for leading creative turnarounds; guilty of several creative premiers of his agencies: the first Cannes Lions, the first golds at the Golden Drum Festival, the first Epica Awards, the first admissions in the prestigious Luerzer’s Archive and the first Intercontinental Advertising Cup won by a local agency.
Strong business acumen, with a proven first-rate record of new business wins & business growth in all his last agencies; trusted partner for CMOs and brand leaders; hands-on, engaging creative leader.
Far from being a traditional adman, coordinates digital mavericks as well. General work approach is integrated, with digital at core.
Graduated the Law School but didn’t pursue a lawyer career (in spite of his parents' despair). Over 20 years now, he passionately pleads for brands such as: Coca-Cola, ING Bank, Mastercard, ĽOreal, Porsche or Vodafone - to name just a few of the recent ones.
All the nights spent in the name of brands paid off and he can mention awards won at: AD'OR, AdPrint Festival, AD Stars (Asia), Cresta, Effie, Epica, Eurobest, Golden Drum, Golden Hammer, European IMC Awards, The Intercontinental Advertising Cup, London International Awards, New York Festivals and Cannes Lions.
Portfolio at: capanescu.com